Clotheslines by Marylou Luther

                         
        Q Dear Marylou:  I’ll be going skiing in late October and need a jacket.  What’s the latest?__P.W., Kansas City, MO.

 

Zegna Jacket

 

 

      Dear P.W.:  This one is truly and technologically a smart jacket.  It’s Z Zegna’s Warmer ski jacket with integrated heating technology.  The exclusive “Icon Warmer” integrated heat generating panel is powered by a wireless charging system.  It produces warmth to the body for seven hours and can be activated and deactivated on the basis of personal needs.  The jacket has a detachable padded “Technomerino Icon Warmer” blouson inside.  Priced at $2,795, the jacket comes in  black “Technomerino wool”, sizes smlxl and xxl.  It can be ordered at Zegna.com.
  

 

 

  illustration by Way Zen

    

 

 

 

 

     Q  Dear Marylou:   If, as some say, technology is the next big thing in fashion, what is the latest technological breakthrough in jewelry?__E.Y., Littleton, CO.

 

       Dear E.Y.:   Working in conjunction with Riley Hybrid Smartwatches, Marc Jacobs has just introduced a watch that can track and monitor sleep, track daily movements, receive message notifications and take photos. Powered by a coin cell battery that never needs charging, it can by synced to a smartphone via Bluetooth.  Four styles, priced at $175 each, are available at marcjacobs.com

 

    Q  Dear Marylou:  I have sleep problems and am therefore interested in learning more about Tom Brady’s project to create clothes that promote better sleep.  Do you have details?__B.N.S., Newark, NJ.

       Dear B.N.S.:   As you might have guessed, the clothes are clothes you wear to bed—aka sleepwear.  They are the result of the superstar quarterback’s work with Under Armour to develop Athlete Recovery Sleepwear—sleepwear powered by TB12 apparel and related app.  The sleep-inducing garments contain bioceramics particles in the linings—particles that absorb infrared wavelengths emitted by the body and reflect them back.   
   Offerings include long-sleeve tops and pants at $100 and T-shirts and shorts for $80.  To order, and to learn more, go to underarmour.com.
   

   Q  Dear Marylou:   Which companies are working most closely to develop technology in fashion?__P.A., Kent, OH.

        Dear P.A.:   First, In addition to the above-mentioned companies, Hussein Chalayan and Opening Ceremony are working with Intel, and Levi Strauss is working with Google.  The tech giants all say they are seeking partnerships with fashion brands to scope out the next manifestation rivaling the smartphone.  As Under Armour’s founder Kevin Plank said at the unveiling of his company’s tehno sleepwear (see above), “We make a shirt the same way we did 100 years ago and it’s insulting.”  Those who study technology in fashion report that the fashion industry, now valued at $2.4 trillion, has not relied on research and development to stay competitive.  But they agree that new beginnings are definitely in sight, citing fabrics with circuitry and sensing capabilities woven into their fibers resulting in human bodies being transmogrified into dispersed computers.  Stay tuned!

 

  (Marylou welcomes questions for use in this column, but regrets she cannot answer mail personally.  Send your questions to info@fgi.org.)

 

 ©2017, International Fashion Syndicate

 


      Marylou Luther, editor of the International Fashion Syndicate, writes the  award-winning Clotheslines column, a question-and-answer fashion advice feature read weekly by more than 5 million.

   In addition to her syndicated newspaper column, Luther is the creative director of The Fashion Group International, a non-profit organization for the dissemination of information on fashion, beauty and related fields.  Her twice-yearly audio-visual overviews of the New York, London, Milan and Paris ready-to-wear shows are must-seeing/reading for industry leaders. Her coverage of the European collections appears in newspapers throughout the U.S.

   The former fashion editor of The Los Angeles Times, Chicago Tribune and Des Moines Register is biographied in “Who’s Who in America.”  She won the Council of Fashion Designers of America’s coveted Eugenia Sheppard  award for fashion journalism, the Women in Communications award and, in 2004, the Accessories Council’s Marylou Luther Award for Fashion Journalism, which will be given every year in her name.

  Her essays have appeared in “The Rudi Gernreich Book”, “Thierry Mugler: Fashion, Fetish, Fantasy”, “The Color of Fashion”, “Todd Oldham Without Boundaries” and “Yeohlee: Work.” A book with Geoffrey Beene was published in September, 2005. A graduate of the University of Nebraska, where she received the prestigious Alumni Achievement award, Luther is a member of Phi Beta Kappa, Kappa Tau Alpha, Theta Sigma Phi and Gamma Phi Beta.